Polifarma, for the first time, participated in Frontiers Health, the European meeting for entrepreneurs and experts from multiple disciplines. Two days full of content and entertainment.

Meeting topic: Trends and opportunities in Health Innovation. The vision for the future of healthcare was commented, with topics related to digital therapies, apps prescribed and drugs or medical devices.

Many digital health start-ups also attended. Digital disruption and new technologies in healthcare were communicated through workshops, masterclasses and keynotes. Two exciting days for us, who today have the task of responding to new needs arising from the use of the web with our one-hundred-year pharmaceutical marketing experience.

All this while networking and listening to the most interesting speakers of the moment, in an industrial location where history and architecture have created a suggestive environment.